Loutre is a London-based unisex clothing brand rooted in conscious design. Materials are sourced from local, ethical and eco-friendly suppliers and range from biodegradable denim and upcycled curtains to elastic waistbands made from recycled cotton and natural rubbers. 
Founded in 2018, designer Pia Schiele draws from her background in photography, graphic and product design to create unique streetwear inspired by her time spent snowboarding, surfing and skating. 
Each small-batch collection is designed with a focus on versatile sizing to avoid overproduction, while Italian-made and deadstock fabrics are carefully selected to reduce environmental impact. Expect wide-leg pants, tailored shirts and one-off jackets handmade in oversized proportions, all finished with a signature embroidered logo.


Loutre’s ethos is ‘buy less, buy better.’ Its aim is to reduce thoughtless consumption and normalize responsible, informed buying by encouraging customers to invest in quality clothing. It chooses to work with European mills who specialize in manufacturing that limits water consumption, reduces air pollution and ensures living wages for workers – all in the hopes of inspiring and creating a platform for other creatives to follow suit.